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The web page had the following on the homepage, "A reliable source for name plate information." We saw that the web page said " And a resource for accessing leading name plate manufacturers and suppliers." It also said " Nameplates are tools of identification, usually fashioned in the form of signs and symbols. They are found all around, from office doors and desks to bridges. Nameplates are not to be confused with nametags. Other bits of information nameplates often offer include the location of emergency exits, directions in a building or outdoor sett." The header had Name Plates as the highest ranking optimized keyword. This keyword is followed by Name Plate Manufacturers and Name Plate Suppliers which isn't as urgent as Name Plates.